Historians need to stop thinking about the tenure track as the only way and as the only measure of success within the profession. The profession would instantly help improve the job market for historians by improving its ability to help students at all levels of historical training recognize and discuss their unique and valuable skill set outside of the academy. It also needs to stop treating employment within the tenure track as the only “true” job market for historians and as the only measure of success.
I’m excited to announce that I’ve joined the staff at the Omohundro Institute of Early American History and Culture as its new Digital Projects Editor. This is a really exciting opportunity because it means long-term support for Ben Franklin’s World and the Doing History series and a chance to continue working and collaborating with the OI’s great staff of talented historians and professionals.
Over the last two years, the team at the Omohundro Institute has helped develop Ben Franklin’s World into a serious and professional media outlet for scholarly history. Their knowledge has played a major role in growing Ben Franklin’s World into a podcast that receives over 160,000 downloads per month and has garnered more than 2 million downloads in less than 3 years. Plus, the Doing History series has evolved into a dynamic series that not only shows the world how historians work and why our work matters, but encourages us to experiment with adapting our traditional modes of historical interpretation and communication to new media. (Thus far these experiments have proven successful as episodes in the Doing History: To the Revolution! series are the most downloaded episodes in the entire BFWorld catalog.)
It’s also an exciting opportunity because the Omohundro Institute is the preeminent organization in the world for early American historical scholarship. They do so much to support the work that we historians do through their fellowship and publication programs, conferences, and digital history initiatives and by challenging themselves and others to produce the best scholarship in the field. And now, Ben Franklin’s World and I get to be a BIGGER part of that work.
Going forward, listeners can still expect great interviews with scholars who work on different aspects of early American History. Episodes will continue to post on Tuesdays, just as they have been for over two and a half years, and listeners can also expect more multi-part series with narrative-style episodes.
For nearly 75 years, the Omohundro Institute has been committed to producing the best scholarship in early American history and I’m really looking forward to meeting the challenge of producing episodes that meet their high standards as well as the high standards the Ben Franklin’s World and Doing History audiences have come to expect. I’m excited to contribute to the Omohundro Institute’s long tradition of excellence.
September 30th marks International Podcast Day. In honor of this day designed to increase awareness about podcasts and podcasting, I offer this overview about how a historian might start a podcast while in graduate school.
The Behind-the-Scenes Work
Podcasting is a lot of work.
Each episode of Ben Franklin's World represents somewhere between 40 and 60 hours of work. That work includes researching a guest, scheduling an interview, preparing for the interview, conducting the interview, editing the episode, drafting and recording intros and outros, drafting and posting show notes, creating custom graphics, and promoting the episode on its release day.
This does not count the time my audio engineer spends working on each episode nor the time I spend working on the website, troubleshooting tech hiccups, interacting with listeners, creating supplements for some episodes, or developing presentations about the podcast and podcasting for different conferences and talks.
None of the above is meant as a complaint. I love what I do.
Instead, the above overview is meant to underscore the fact that podcasting is a TON of work. Truthfully, I can't imagine trying to podcast and do it well while in graduate school.
With that said, some of you want to attempt to podcast while in grad school. So I've stretched my imagination to craft this primer to give you ideas about how you might produce a quality podcast and write a dissertation.
First, a note of caution.
Many graduate students wish to podcast because they believe it will set them apart on the job market. I do believe it could set you apart. I also believe producing a podcast could hurt your chances on the job market.
If you take too long to finish your dissertation, you will run into funding problems and some hiring committees might look unfavorably upon the extra time you took to finish your degree. Hiring committee members might also take the time to listen to your podcast. A low-quality podcast could reflect poorly upon you even if you have high-quality written work.
Time to degree and the quality of your digital scholarship matters.
6 Steps to Creating a Podcast While in Graduate School
Step 1: Careful Consideration
Before you produce a podcast you need to consider 4 components:
What period or aspect of history will your podcast explore and investigate?
It's important to pick a period and aspect of history that you could talk about all day. The more narrow you can go in your topical focus, the better because topic specificity will enable you to find members of your target audience faster.
The most successful podcasts tend to have very narrow focuses or "niches" (the industry term for topic).
Ben Franklin's World is odd in that it has a broad "niche" and it's successful. Two years ago, I could get away with framing my podcast around what is known as "vast early America" because there was only one other podcast about early American history and it had a different format and a more haphazard release schedule than BFWorld.
If I started a podcast today, I would have to think more narrowly. I might podcast on the American Revolution or perhaps on the American Revolution in the northeast. The latter may sound like a very narrow topic, but local history is so hot right now and that topic would work.
Who is your ideal listener or podcast avatar?
My podcast avatar is the fictional Janet Watkins. She's a 22-year-old pre-med student at SUNY-Buffalo and she's a woman of color. Janet hates history because her teachers have always linked history to dead, white men and have never related how history informs her present day.
My goal with each episode is to make Janet care about the early American past.
What kind of podcast will you produce?
Will you conduct interviews? Will you produce short, solo episodes? Will you present scripted, narrative stories?
You need to consider how you will discuss and present the topic you have chosen for your podcast before you start podcasting. Research indicates that listeners like regularity. They want to be able to depend on a consistent release schedule and a mostly consistent format. This doesn't mean you can't offer both interviews and solo episodes, but you should pick one format to predominate.
4. Release Schedule
Consistency and frequency matter.
The best performing podcasts release on a consistent basis.
Time is our most precious resource and listeners invest time into listening to our podcasts. Podcast listeners tend to be loyal to their favorite shows and they want their favorite shows to be loyal to them. Being loyal to your listeners means not just producing high-quality content, it means producing it on a regular schedule listeners can depend on.
If I were in graduate school, I would create a series-based podcast. I would casually research and plot episodes during the school year, produce episodes during the less hectic summer period, and release episodes over a set number of weeks during the school year. As my episodes aired, I would start the casual research and plotting process over so I could release new episodes again the following fall.
I strongly recommend you refrain from attempting to produce a weekly or bi-weekly show while you are in graduate school. The production pace of a weekly or bi-weekly show is grueling and unrelenting.
Step 2: Create a Budget
Podcasts are free to consume, they are not free to produce.
At minimum you will need to invest in a good hosting service for your audio files. I recommend Libsyn.
Before you start podcasting decide how much money you are willing to spend to both get your podcast up and running and on monthly expenses such as audio hosting, website hosting, and editing services.
The more you get into podcasting the more money you will want to spend to upgrade your equipment and invest in new apps and software. Know how much you can and are willing to spend at the start.
Step 3: Invest in a Good Mic
Audio quality matters.
If you want people to listen to your ideas and what you are saying, you need to invest in a good mic that will allow you to present your ideas clearly.
Many podcasters use the Audio-Technica ATR2100, USB microphone. It's about $80 from Amazon and it occasionally goes on sale for around $50. This is a high-quality, versatile mic.
The Heil-PR40 is a fire-end microphone, which means if you set your gain right, it will catch only the noise directed into the end of the mic.
The best course of action when buying a microphone is to go to a Guitar Center or a local music shop that sells mics and try them out. Then you can hear which mics make you sound great.
Step 4: Learn How to Use Editing Software
The quality of your content matters.
If you want listeners to take time to listen to you, you need to invest time in producing something worth listening to. You need to invest time into editing your show.
Ben Franklin's World is on the highly-produced end of the podcast spectrum. I remove "ahs," "ums," breath sounds, and extraneous speech from recordings. I also repair (when possible) drops and blips in waveforms and I make content edits.
When I listen to raw recordings, I listen not just for everything I mentioned above, I also listen to the flow and pace of the conversation. I take out extraneous rambling, tangential information that adds nothing to the points my guests are trying to make, and I sometimes re-order questions and answers to improve the flow of the conversation.
After I'm done, I send the edited files to Darrell Darnell, my assistant editor and audio engineer, so he can edit the file again and use his software to make each episode sound as good as possible.
Editing is a lot like writing. It's hard work, but fairly easy to do if you have the right tools. I started editing with a single-track editor called Fission. Today, I use a multi-track editor called Adobe Audition.
Regardless of what audio software you use, take the time to learn to use it.
Step 5: Launch Your Podcast
Your job as a podcaster does not end after your edit. You must upload and promote your content.
Once you finish working on your audio file, you should tag your file with metadata. I use the ID3 Editor app. Libsyn recently added a feature to their hosting service where it will add metadata to your file after you write the description for your file.
You should list your feed with at least iTunes (the number one podcast directory), Google Play Music, and Stitcher Radio. These podcast providers are also podcast directories and they make it possible for listeners to find your show.
Once the directories list your show, promote. Promote your content on social media networks, on other podcasts, and wherever, whenever you can.
Step 6: Manage Your Expectations
Growing an audience takes time and few podcasters are ever satisfied with the size of their audience.
I've been public about the success of Ben Franklin's World, yet BFWorld and its monthly average of 68,000 downloads is an exception, not the rule.
Libsyn is the largest podcast hosting service. Each month they publish statistics for the average number of downloads a new episode receives over the course of a month (the lifespan of a new episode) and the average number of total downloads entire shows receive over the course of a month (this number includes new episodes and back catalogs).
In July 2016, an average new podcast episode received 164 downloads; the average podcast received 2,039.9 downloads.
Podcasting is a lot of work. To do it well requires a lot of time, some money, and attention to detail. If you have the time, money, and drive it can be a very powerful way to create awareness about history.
If you are interested in learning how to podcast, tell your department head and graduate advisor. Podcasts make great tools for teaching and they could require less individual time if a department started one as a group effort. If your professors have questions about how they might start a departmental podcast, have them send me an e-mail. I have lots of ideas and a working podcast I would love to use as a teaching tool.
Since January 2016, I have been traveling across the United States speaking about history, podcasting, and digital media at conferences, events, and interviews. The experience has revealed that people have 3 key questions for me:
1. What is the role of podcasts and other digital media in the future of historical scholarship?
2. What has the impact of Ben Franklin's World been on furthering historians' ideas about history?
3. How are you making a living/what are you doing with your career?
I answered the first two questions in a previous post, "Digital Media and the Future of the Historical Profession." In this post, I'll answer the third question(s): "How are you making a living/What are you doing with your career?"
Digital vs. Traditional Scholarship
I’m not making a living podcasting.
I'm still living on the "18th-century patron support plan" provided by my partner, Tim.
I am making some money podcasting. The Omohundro Institute pays me to produce the “Doing History” series (we share series editorial and production decisions) and I make about $140/month from crowdfunding pledges. These funds have and do pay for most of my monthly podcast expenses. They do not pay me for my time.
I’m in the process of figuring out how I will make money from podcasting to support my scholarship and work. The delay in figuring this out has been the fact that I’ve needed to undergo a HUGE mental shift in how I view myself as a historian.
Ben Franklin’s World started as an experimental side project. At most, I thought it would be a fun outlet for my public history and scholarly communications interests. I never intended for podcasting to turn into my full-time scholarship.
I’ve always thought of myself as a book and article historian. Books and articles have always been how most historians prove themselves and showcase their ideas and research. As such, making the mental shift to seeing myself as a digital media historian has been a long and hard one. I'm not even sure I've made the full mental shift yet. My decisions about how to spend my work time are still fraught with tension between digital and traditional media. (Old habits and thoughts really do die hard.)
Although I still feel a desire to produce scholarship in text-based, traditional media, I have decided to continue making digital media my primary scholarly output. I've experienced a lot of success with it and I tell myself that working as a digital media historian doesn't mean I can't write books and articles too. Books and articles will just have to become my side projects.
Now that I've made that decision, I need to find a way to support my scholarship.
Going Corporate & Starting a Network
In my dream scenario, a forward-thinking college or university would hire me in an editorial faculty role. I would continue to produce Ben Franklin's World and other podcasts I have in the works, while teaching undergraduate and graduate students how to do all aspects of this new, historical work along the way.
With that said, I’m a pragmatist. I've spoken with department heads and colleagues and I see that most of the historical profession is still 5-10 years away from recognizing what people in quicker-to-change professions see: that digital media is here to stay, that we shouldn’t be afraid of it, and that it’s highly effective at conveying and creating awareness about ideas, products, and services. Therefore, I’ve decided to create my dream job the old fashioned way: I've started a business.
I’m going to experiment with my new company and see if I can build it to the point where it pays for my scholarship and time and hopefully the scholarship and time of others.
The company is called Discover History Media Group, LLC. My first act as a business owner was to hire a media agent to seek sponsors for Ben Franklin’s World. The agent has several potential deals in the works, nothing has been finalized. I'm being mindful of the types of advertisers I want to sponsor my scholarship and I hope that by mid-to-late fall we will have found a good fit for the podcast.
Discover History Media Group LLC is also the legal entity under which I am starting the Explore History Network—a digital media network of reliable, high-quality history content created by historians. The Explore History Network will launch its second podcast by the end of this year and its third podcast by the end of 2017. The network will start with podcasts and will add blogs, video, and other digital media as it matures.
Over time, the network will (hopefully) fund itself from different revenue streams: sponsorships, member dues, custom content creation for groups and organizations, consulting fees, supporter pledges, and show merchandise.
Admittedly, I'm reluctant business owner. I know my strengths. Creating, researching, writing, launching, producing, and communicating historical content are strengths. Managing a business and creating a long-term, implementable plan for its success...I need to develop this skill set or partner with someone who has it.
On a different note, all of the speaking I’ve done this year has combined with the success of Ben Franklin's World to bring forth a new revenue stream: paid speaking. I have three paid speaking engagements this fall with academic organizations and institutions and one that’s almost confirmed for next spring.
So no, I'm not making a living from podcasting, but I have a plan that will hopefully change that. I'm in the process of getting organized and I'm looking forward to seeing if the new scholarship I produce will be as successful and as well received as Ben Franklin's World.
I’m pleased to announce that Christopher Jones has joined the Ben Franklin’s World team for the summer. Christopher is a contributing blogger to Religion in American History, a founding member of The Junto: A Group Blog on Early American History, and a soon-to-be doctoral graduate of the College of William & Mary.
Christopher will be helping me research two projects I have in development: A new, occasional format for Ben Franklin’s World and a new podcast that I would like to launch before the end of 2016. Both of these projects will benefit from his expertise in early American history and our ability to bounce ideas off of one another.
As Ben Franklin’s World approaches its second anniversary on October 7, I’ve been thinking about ways to add fresh perspectives and formats to the show. I have several ideas about ways to accomplish these feats, but as most of my time goes to producing the podcast, I lack the time to research these ideas thoroughly. Christopher will add more productive hours to my day. Additionally, as one of my goals is to add fresh perspectives to the show, it will be good to have someone on the team who thinks differently than I do to help add different viewpoints.
Thinking about digital media networks and how I can add to the format of Ben Franklin’s World sparked an idea for a new, short-form podcast that I would like to launch before the end of 2016. I’m not ready to divulge too many details, but like Ben Franklin’s World its mission will be to help connect people who have an interest in history to the work of professional historians. Unlike Ben Franklin’s World, it won’t be limited to early American history. (Fear not my early Americanist colleagues, I’m an early Americanist for life. I have a Trello board filled with ideas for more early American history-centric long-form podcasts.)
Now that you know what we will be working on this summer, what will you be working on?